E-Commerce

Development & Management

Since 2020, I have participated in various e-commerce projects, developing and overseeing numerous e-commerce opportunities. My areas of expertise encompass establishing and customising WooCommerce stores, refining product listings and e-commerce strategy. I possess proficiency in utilising WordPress themes and plugins to augment functionality and user experience. Furthermore, I am experienced in resolving technical problems, fortifying site security, and applying SEO best practices along with digital marketing strategies to boost visibility.

 

Examples

In my positions at Tile Space and Premier Porcelain, as well as through several independent projects, a primary responsibility was to evolve the e-commerce sales funnel. Initially focusing on B2C, I expanded its reach to encompass both B2C and B2B channels. This development involved a focus on the following specific areas:

 

Strategic Planning

  • Develop and implement a comprehensive digital strategy to boost e-commerce sales and improve brand visibility.

E-Commerce Management

  • Oversee the e-commerce platform's management to guarantee a smooth and efficient customer journey.
  • Develop strategies to enhance website design and user experience, thereby improving the customer journey and boosting conversion rates.
  • Work in tandem with product and inventory teams to optimise product listings for searchability and user experience.
  • Analyse sales data to discern trends, predict demand, and refine inventory management.
  • Ensure that the e-commerce platform aligns with broader digital marketing initiatives to form a unified strategy.

 

SEO 

  • Develop and implement a detailed SEO strategy to enhance organic search rankings and visibility.
  • Perform keyword research and optimise website content, such as blogs, product descriptions, and metadata.
  • Track and analyse SEO performance with tools like Google Search Console, Ahrefs, and Semrush, making adjustments when necessary.
  • Keep abreast of the latest SEO trends and algorithm updates.

 

Email Marketing

  • Design and implement direct email marketing campaigns to engage and retain customers.
  • Develop segmentation strategies to personalise email content for different audience segments.
  • Analyse campaign performance and adjust strategies for better engagement and conversion rates.
  • Ensure compliance with anti-spam and data protection regulations.

 

Social Media Management 

  • Formulate and implement a social media strategy that aligns with the brand's values and objectives, emphasising organic growth.
  • Craft and manage compelling content across different social media platforms.
  • Stay updated with social media trends and leverage them to increase brand visibility and engagement.

 

Digital Marketing

  • Lead digital marketing campaigns encompassing SEO, email marketing, social media, and content marketing.

 

 

 

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