Head of Product

Head of Product role was undertaken in conjunction with the Global Sourcing Role. These roles further developed a highly commercial skill set and in-depth understanding of market dynamics to develop successful product strategies within a fast paced and ever changing market place.

Category Management 

 

  • Led the comprehensive development and management of a diverse product portfolio for both retail and commercial sectors, ensuring strategic alignment and successful execution of product initiatives, thereby significantly contributing to the company's market positioning and revenue growth.
  • Defined and continuously refined product strategy, established a visionary roadmap, and managed all aspects of the product lifecycle while leading cross-functional teams to ensure seamless collaboration and the achievement of unified product goals.
  • Aligned product goals with the company's overarching business objectives by analysing market needs, trends, and customer demands, resulting in highly targeted products that effectively meet the target market's and existing clients' needs.
  • Developed and implemented a comprehensive New Product Development (NPD) strategy that leveraged both in-house manufacturing capabilities and outsourced ventures, thereby driving product innovation and maintaining the organisation's competitive edge in the market.



Core Skills Acquired

 Conducting market research to understand consumer behaviour - Market trends, and competitor activities.- Analysing sales data and market insights to make informed decisions about product categories. - Developing and implementing category strategies that align with the company's goals- Overseeing the product lifecycle, from development to discontinuation- Ensuring that products meet quality standards and customer expectations- Building and maintaining relationships with suppliers and vendors.- Negotiating contracts, prices, and terms to secure advantageous commercial outcomes- Managing budgets and forecasts for the product category.- Developing pricing strategies  - Inventory levels to meet customer demand without overstocking- Collaborating with marketing teams to develop promotional campaigns -Working effectively with cross-functional teams, including sales, marketing, finance, and operations- Communicating category plans - performance updates to stakeholders.